Every successful brand grows, evolves, and adjusts to the times they are in, in order to continue to be current. Brands like Pepsi, Coca Cola, Nike, and Tropicana are all prime examples of this type of evolutionary yet consistent voice of a company. Why then do I feel like I am the only person wondering what in the world is going on at Derle Farms?
I understand the idea of tradition, but as a creative I am also aware of the importance of a constant evolution of my image, my mind, and most of all my skill sets. With that in mind, I decided to take matters into my own hands in order to create a new look for Derle Farms that I felt would help them keep up with the ever growing times of change that we live in.
Print + Identity
