Is it just me or does anti-fur advertising tend to be extremely cliché? Maybe it's because companies working towards impacting the public with imagery are low on budgets or maybe it's because the people working on these projects are stuck on the imagery of naked celebrities, bloody fur coats, and gory imagery of sad animals being used in the fur industry. Either way, the anti-fur industry needs a change.
While faced with the objective of tackling this problem, I came up with the idea to disregard the above mentioned approaches in order to create something less sexual and bloody that was more straight forward and intriguing to the eyes. If anti-fur campaigns focused on the blood and gore, why not focus on the literal problem we're faced with: the left over animals.
Advertising + Photography
